Scammers use social media to target Australian children
Social media platforms are the leading way to target children with scams, with more than $100,000 lost so far this year.
Scammers are using social media to target Australian children with sophisticated scams, according to new analysis from cybersecurity firm AUCyber.
This year alone, children and teens have lost more than $129,700 to scammers, with 198 incidents of child scams reported to Scamwatch in 2024.
Fraudsters are using Facebook, Gumtree and others to target children with small online scams, with fake profiles created to trick children into handing over their money for nothing in return. They also create fake websites that imitate popular brands and sites selling items popular with children.
AUCyber CEO Peter Maloney (pictured) said he was concerned about the growing threat.
“The data clearly indicates that cybercriminals are increasingly focusing their efforts on Australian children through the use of social media platforms,” Maloney said in a statement.
“Common scams include fake online advertisements on search engine platforms and social media, directing them to fraudulent stores offering discounted or free credits, tokens or skins for popular gaming platforms.
Maloney added that better education is a key part of protecting children from unscrupulous fraudsters.
“Education and awareness are our first lines of defense against fraudsters. We need to equip our children and young Australians with the knowledge and tools to recognize and report suspicious activity,” Maloney said.
“By engaging in open discussions about the tactics used by fraudsters, we can empower young people to make informed and safer choices online. This proactive approach not only protects them, but also promotes a culture of vigilance and accountability in the digital landscape.
Maloney also noted that the high number of mobile devices among young people was another key factor, with fraudsters leveraging text messages and emails to target children and trick them into sharing personal information.
“Research indicates that 91 percent of adolescents aged 14 to 18 own a mobile device,” Maloney said, referring to research from Charles Sturt University.
“Platforms like Instagram, TikTok and Snapchat have become hotspots for scammers posing as friends or influencers to manipulate young users.
“As fraudsters continue to exploit these platforms, it is crucial that parents and guardians educate their children about the risks and encourage safe online practices.”
